In November 2007 Sir Ronald Cohen's book, The Second Bounce Of The Ball: Turning Risk into Opportunity, was published. It received rave reviews, with the Financial Times saying it was 'one of the best books written on entrepreneurship in recent years. It will reward any reader, from start-up to City banker.'Contents:
Exploiting uncertainty is the essence of entrepreneurship
- Climbing the North Face
The higher you aim, the higher you go.
- Fear of failure
You can’t learn to swim by exercising on the beach.
- Calibrating opportunities
If you pick a provincial line, you arrive at a provincial destination.
- Timing is everything
A second bounce usually follows a change in the trend or in the cycle.
- Leading a winning team
Adapt your role to the needs of the firm, not the other way round.
- Smart money
Don’t just raise cash, raise your probability of success.
- Ego, intellect and intuition
Ego is a turbo-charger, not a navigation system.
- Chance, perseverance and luck
Luck is seldom just a matter of chance.
- Doing it right
Principles have a cost, but they are always a bargain in the end.
- Exits and entrances
Succession is a process, not an event.
You can buy the book here